In most small businesses, there usually comes a time at which finding new clients boils down to picking up the phone and making some calls. Regardless of what your company sells or what services you provide, cold calling for leads is a common method to drum up new business. But the fact is, cold call success rates are low and learning how to deal with rejection is crucial if you want to have any sort of success.
Bill Price, from Business Begins Here LLC, has put together some great tips for overcoming cold call rejection.
The dreaded cold call. The bane of the salesperson’s existence. Why then, do we keep using it? Because it works! Is it the only way to sell effectively? No, not at all. Is it the most efficient way to book appointments fast if you have an empty pipeline? Absolutely!
What makes cold calling so scary? Fear of rejection. We, as people, love to be accepted. We have an innate desire to be wanted, respected, and loved. Obviously rejection does not do that for us. So of course we fear rejection because it goes against our nature to seek out negativity. Every time we hear “no”, it breaks us down a little. We don’t hear “I don’t want your product”, we hear “we don’t want YOU.” This can be very deflating, and it shows for a lot of sales people. According to Health.com sales workers ranked 10th in depression rates by profession.
What can I do? One thing that separates a “sales person” from a “sales professional” is the ability to separate product rejection from personal rejection. I’ve talked to quite a few top sales professionals across multiple industries and I’ve found that almost all of them see prospecting (including cold calls) as a challenge rather than a struggle. To the top dogs, it’s a game. They relish in the hunt. It’s a part of their personality and it drives them to perform. In many cases this competitive spirit is present in all aspects of their professional and personal lives.
What can I do to start thinking that way? There are several ways to push yourself towards the mindset of competition over personal rejection:
For the complete article, please visit http://businessbeginshere.com/crushing-sales-secrets-4-beating-cold-call-rejection/