Without a doubt, you’ve heard the term Social Media. Wikipedia defines Social Media as:
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Social Media has become one of the most important avenues available to small businesses to reach current and potential customers. With over 1.3 Billion users as of 7/23/2014, Facebook is the most well-known example. Having a Facebook page is practically a necessity now days for small businesses that want to be where their potential customers are likely to be. Take a look around you when you’re out and about and what do you see? Everyone staring down at that little mobile device in their hand. Chances are more than a few of them are looking at a Facebook feed. If you don’t have a page for your small business already and don’t know where to start, we can provide a complete page setup for you. Having a Facebook page isn’t enough though. You have to know how to use it. We offer several Social Media Management packages to help you promote your branding and products or services. We have lots of experience building a fan base, but also staying on top of the latest trends in regards to social media. The landscape of Social Media is changing, as Facebook continues to alter their business model. What is known as “organic” reach of pages, or the natural amount of fans or followers of your page that will see your posts, has declined. Facebook hasn’t been dishonest about this either, as their new model really focuses on selling paid “boosted” posts in order to reach more fans. This is great for marketing specific products, but you want your Social Media page to do more than just promote products. You want it to keep people coming back for more. You want it to be a means of engaging directly with your customers. That means you have to “give away” content, such as funny images, or share news and other things of interest to your niche, as well as interact with those folks. We can help you find content appropriate for your niche, and interact with page fans on your behalf, so that you can develop a loyal following of fans that enjoy seeing the things you post and can’t wait to see what’s next. Whether you choose to enlist our help with your Social Media needs, or go at it alone, one piece of advice we offer is to stay active. People have integrated Social Media into their lives to such a degree that the vast majority of them check their accounts at least once per day, if not many times throughout the day. In order to reach people on Social Media, you should really be making regular posts that are amusing or valuable enough to your fans to generate interaction, such as page likes and comments. As with anything, to be successful requires dedication, commitment, and the willingness to not give up. Good luck!